What is Marketing?

Generally marketing is a determining process. Determining of goods and services, which will attract the attention of customers and developing strategies of communication and administration. Marketing is a changing process for satisfying the needs and desires.

Marketing is an important component for success of business. A good marketing is required not only for business and country's success, but also effective production. A robust marketing compherension needs a robust group culture. That culture is a unit of perception and value, which include behaviour to customers, market and community.

And Understanding of Marketing From Past To Future

Production Perception is the oldest marketing opinion. In that period, the main problem of the marketing was finding new methods for increasing the production. The main goal was increasing the production with developing technology and efficiency.

Selling Perception is the period of maximum production and minimum consumption. In that period, the biggest problem of firms was inadequate demand. The opinions of that period was "produce, publicized; it will sell and create own profit.". The fact of the profit in producing perception was the profit born by producing; and the fact of the profit in selling perception was the profit born by selling.

Marketing Perception: In the period, which has the high competition and low customer desire, the selling mentality was quite enough neither increasing the demand nor creating new demand. So the new marketing understanding was occured and developed because escape from the vicious cycle.

The Social Marketing Perception: Customer dissatisfaction, environmental problems, danger of the shortage of national resources, political and judicial effects directed the marketing administration to moving with behavioural and community perception

Global Marketing Perception: The growing of the economies scale with globalization is only world market phenomenon, which is mature with global competition and communication.